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A retailer may seek to be part of an exclusive distribution channel to differentiate itself from competitors and enhance its brand image by offering unique products that are not widely available. This exclusivity can attract a specific customer base, create a sense of prestige, and foster customer loyalty. Additionally, being part of an exclusive channel often allows for better pricing strategies and higher profit margins due to reduced competition.
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What distribution channel would probably be used for candy?
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Which are the Factors affecting the selection of distribution channel?
selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .
What type of distribution strategy would you choose for a fashion retail store?
Your question is a little confusing, because distribution is usually associated with a manufacturer or distributor of a product, not a retailer. However, if you are a single retailer or a multi-chain retail operation you do need to consider how you will stock and supply your store or stores. You have several options. You can buy direct from a manufacturer or designer, or you can use a manufacturer
What is the major channel strategy decisions?
Two decisions that you would have to make when it comes to your channel strategy is the length and width of your channeling.Channel length: it is the number of different types and levels of intermediaries used in your channel strategy (i.e. wholesalers, retailers, pharmacies, etc)Channel width: it is the extent to which your channel covers the market either by distributing your product through the greatest number of intermediaries or to only oneIntensive Distribution: this strategy would be where you have the greatest number of intermediaries carry your product (all wholesalers and retailers that are willing to stock and sell your product)Selective Distribution: this strategy is where you distribute your product using a fewer amount of intermediariesExclusive distribution: this strategy is when you selling your product through only a single outlet typically only in one region
How would one describe what a marketing channel is?
The marketing channel is the way how a company delivers its goods from the production to the seller or the processing. A way could be a discounter or specialized dealer. Depends which quality the company wants to stand for. With direct distribution the producer sells to the final-user and with indirect distribution the producer sells over wholesaler or retailers.
What distribution channel would probably be used for candy?
kjk
What is intensive selective and exclusive dsitribution?
Intensive distribution would be where a high percentage resellers stock product largely for convenience factors. Selective distribution would be where only where suitable resellers stock the product. Whereas exclusive distribution would be when resellers are normally specialize or authorized dealers of the product.
When would it be beneficial to use exclusive distribution rather than intensive distribution?
when you multiply it by 2, then you get the wrong answer then you just go play black ops 2
What is the channels of distribution in fast food industry?
It can go two ways... The first channel would be a producer to a wholesaler to the fast food restaurant (which would be the retailer) to the consumer but in another sense it could be that the restaurant is the producer because they actually producer the good (the food) and than it goes to the consumer.
Which are the Factors affecting the selection of distribution channel?
selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .
What type of distribution strategy would you choose for a fashion retail store?
Your question is a little confusing, because distribution is usually associated with a manufacturer or distributor of a product, not a retailer. However, if you are a single retailer or a multi-chain retail operation you do need to consider how you will stock and supply your store or stores. You have several options. You can buy direct from a manufacturer or designer, or you can use a manufacturer
What distribution system should a manufacturer of consumer goods use?
The type of distribution system would be largely related to the marketing strategy of the company. Looking at the company as a general manufacturer of consumer goods the most likely system would be one of "selective distribution." In selective distribution the company would target their products to specific outlets where their products would best fit. Other types of distribution would be "intensive distribution" where the company would try to sell their products to as many different outlets as possible and "exclusive distribution" whereby the company would look to a very limited number of outlets that would most likely specialize in a specific niche. "Selective distribution" falls in between these two types. APEX... :) Standardization
What is exclusive distribution and is it recommended for FMCGs?
Exclusive distribution is a retail strategy usually used for high-end luxury goods such as cars or jewelry where manufacturers give very few retailers rights to sell the product. Exclusive distribution is not recommended for FMCGs (fast moving consumer goods, things that can be used up in a few weeks such as soap, toothpaste or packaged food) because the goal is to sell FMCGs fast and in large quantities. If only certain retailers had rights to sell the product, only a small amount would be sold which defeats the purpose of FMCGs.
I would like to watch figure skting but it is braodcast only on cnp and cnma what channel are this?
did a little research and found these are exclusive to comcast cable, not available other systems, unfortunately.
What is the major channel strategy decisions?
Two decisions that you would have to make when it comes to your channel strategy is the length and width of your channeling.Channel length: it is the number of different types and levels of intermediaries used in your channel strategy (i.e. wholesalers, retailers, pharmacies, etc)Channel width: it is the extent to which your channel covers the market either by distributing your product through the greatest number of intermediaries or to only oneIntensive Distribution: this strategy would be where you have the greatest number of intermediaries carry your product (all wholesalers and retailers that are willing to stock and sell your product)Selective Distribution: this strategy is where you distribute your product using a fewer amount of intermediariesExclusive distribution: this strategy is when you selling your product through only a single outlet typically only in one region
How would one describe what a marketing channel is?
The marketing channel is the way how a company delivers its goods from the production to the seller or the processing. A way could be a discounter or specialized dealer. Depends which quality the company wants to stand for. With direct distribution the producer sells to the final-user and with indirect distribution the producer sells over wholesaler or retailers.
How would you a manufacturer of exercise equipment benefit from the addition of another channel of distribution to the two-level channel it now uses?
The benefit obviously would be three channels. You would want to ask the third channel party exactly what distributions they have listed then check with your other two channels if they are already networked with the same networks. You want to make sure it is a fresh new channel to distribute your product or otherwise you gain nothing from the deal.
