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In the book he was short, fat, and unattractive. Hitchcock decided that he wanted Norman Bates to be tall, slim, and attractive. I would assume this was done so that the audience would sympathize with him and like him, which would make it more of a shock when he turned out to be an insane monster. It would also allow Janet Leigh's character, Marion Crane, to develop a rapport with Bates before being killed by him. But I have not been able to find any quotations from Hitchcock to support this theory.

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14y ago
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Q: Why did Hitchcock change the appearance of the Norman Bates character in the movie Psycho?
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