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What do people in the promotions department of a record company do?
Wiki User
∙ 8y ago
Record promotion has changed a lot since I was in radio, but the basic functions have not; people who work in promotions are supposed to let radio stations (including internet stations) know about the new music their label has issued, and encourage them to play it. While it is true that today, people can download music on their own, studies show that millions of people still rely on radio to familiarize themselves with the new songs and new artists. Record promotion also involves setting up personal appearances, working with stations to bring artists by for interviews, and making sure the decision-makers have access to the songs and to those who perform them.
Wiki User
∙ 8y ago
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