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Marketing orientation is the act of a company which is undertaking the marketing is the act of company taking strategic steps to understand he specific wants and needs of the targeted customers and to tailor its products, services and corporate image toward matching those customer focused ideologies.

It actually helps the company in gaining a strong hold on its targeted audience and strengthen its brand identity.

But the marketing orientation has some if its disadvantages of its own like:

1. Risk of understanding the market.

2. Risk of Underestimating the customer.

3. Challenges of Quickly responding to Market Changes.

4. Dealing with corporate Perceptions. marketing

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A market-oriented business can face several disadvantages, including the potential for overemphasis on customer preferences, which may lead to a lack of innovation and risk-taking. Additionally, constantly adapting to market trends can increase operational costs and complicate decision-making processes. Such businesses may also struggle with short-term focus, prioritizing immediate customer demands over long-term strategic goals. Lastly, heavy reliance on market research can lead to information overload or misinterpretation, resulting in misguided strategies.


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