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Pope Urban II said he would pardon them from their sins and they would be able to go to heaven if they were to fight and regain the Holy Land. This is more often called an indulgence and is basically a bribe.

AnswerThe Turks had taken the Holy Land and immediately started persecuting the Christians. The Emperor in the East also called for help, since his Empire was now in great danger. The Christians in Europe already had a desire to do something after hearing the stories of persecution and the desecration of shrines. The Pope called upon them to, rather than fighting among themselves, fight to free the Holy Land from Turkish rule. He promised them indulgences because the Crusades had been called for the purpose of defending pilgrims and sacred sites. It was a minor incentive, however. They were convinced primarily by the stories of those who had been in the Holy Land. Many nobles also went on the Crusades for selfish reasons.
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13y ago

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