Why doesn't Burger King put mustard on burgers?

Answer 1

Burger King typically does not put mustard on their standard burgers because their flavor profile is designed around other condiments like mayonnaise, ketchup, and special sauces. Mustard is often associated with specific types of Sandwiches or regional preferences, which may not align with their brand identity. Additionally, customer preferences and taste tests likely influenced their decision to focus on more popular toppings. However, customers can always customize their orders and request mustard if desired.