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Advertisers study Demographics to better understand their target audience's characteristics, such as age, gender, income, and education. This information helps them tailor their marketing strategies and messages to resonate with specific groups, ensuring that their campaigns are more effective. By analyzing demographic data, advertisers can identify trends and preferences, enabling them to allocate resources efficiently and optimize their return on investment. Ultimately, this targeted approach increases the likelihood of reaching potential customers and driving sales.

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3w ago

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