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Franchising
Franchising refers to the practice of using a successful business model of another company. For the franchisor, a franchise is a substitute to developing ‘chain stores’ to distribute goods and avoid liability and investment over a chain.
1,429 Questions
The importance of franchising in a business model is that it is key to driving growth. It is often the dream of a person starting their own business to eventually turn it into a successful franchise.
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