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What is consumer behaviour?

Updated: 8/29/2023
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Mkwangula

Lvl 1
16y ago

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Consumer behaviour is the way a person reacts to purchase focussed marketing material or actions. It can be the psychology behind interpreting an advert, to why people look at the middle shelves before the ones closest to the ground. It is how you behave in shops, online or even when you talk about products/services to the people you know (word of mouth). Consumer behaviour is a wide ranging topic!

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Wiki User

16y ago
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Wiki User

11y ago

The process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. See also consumer decision making.

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