answersLogoWhite

0


Best Answer

While he and Crandall were interviewing candidates to run American's marketing department, Carey realized that Crandall knew more about marketing than did the interviewees;

User Avatar

Wiki User

13y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: How did Robert Crandall become the senior vice president of marketing at American Airlines?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

What were some of the programs Robert Crandall introduced to American Airlines?

In 1981 Crandall introduced the concept of the frequent-flier program, calling it "AAdvantage" and rewarding repeat customers with free flying miles. American Airlines also introduced "AAirpass


How did Robert Crandall earn his reputation?

Robert Crandall earned a reputation as the toughest executive in the airline industry by mercilessly pursuing the best return possible for the shareholders of American Airlines and AMR Corporation


What were Robert Crandall's feelings regarding deregulation of the airlines?

Crandall bitterly opposed the deregulation of the airline industry


What has the author Rick Crandall written?

Rick Crandall has written: '10 Secrets of Marketing Success' 'Marketing your services' -- subject(s): Marketing, Service industries '1001 ways to market your services' -- subject(s): Marketing, Service industries


What did Robert Crandall do after retirement?

After retiring as the CEO of American Airlines in 1998, Robert Crandall founded a consulting firm called Crandall Associates. He also served on the board of directors for various companies, including Halliburton and Travelocity. Additionally, Crandall has been involved in advocating for and influencing aviation policies and regulations.


What nationality is Robert Crandall?

American


What did Robert Crandall do to reshape American Airlines?

he began reshaping the company to suit the new marketplace by cutting low-yield routes, adding seats to aircraft, and trimming the number of employees from 41,200 to 37,000.


Did Prudence Crandall have children?

Prudence Crandall did not have children of her own. However, she ran a school for African-American children in the early to mid 1800s.


How did prudence crandall die?

It is not known how Prudence Crandall died. Prudence was a schoolteacher who was most known for attempting to integrate her class with the admission of an African-American girl in 1833.


Who is Robert Crandall?

Former president, chief executive officer, and chairman of the board, AMR Corporation


What did Robert Crandall do in his early career?

Eastman Kodak, 1960-1962, credit supervisor; Hallmark Cards, 1962-1966, computer programming division supervisor; Trans World Airlines, 1966-1970, assistant treasurer; 1970-1971, vice president of data services;


What is the birth name of Andrew Crandall?

Andrew Crandall's birth name is Andrew James Crandall.