While he and Crandall were interviewing candidates to run American's marketing department, Carey realized that Crandall knew more about marketing than did the interviewees;
In 1981 Crandall introduced the concept of the frequent-flier program, calling it "AAdvantage" and rewarding repeat customers with free flying miles. American Airlines also introduced "AAirpass
Robert Crandall earned a reputation as the toughest executive in the airline industry by mercilessly pursuing the best return possible for the shareholders of American Airlines and AMR Corporation
Crandall bitterly opposed the deregulation of the airline industry
Rick Crandall has written: '10 Secrets of Marketing Success' 'Marketing your services' -- subject(s): Marketing, Service industries '1001 ways to market your services' -- subject(s): Marketing, Service industries
After retiring as the CEO of American Airlines in 1998, Robert Crandall founded a consulting firm called Crandall Associates. He also served on the board of directors for various companies, including Halliburton and Travelocity. Additionally, Crandall has been involved in advocating for and influencing aviation policies and regulations.
American
he began reshaping the company to suit the new marketplace by cutting low-yield routes, adding seats to aircraft, and trimming the number of employees from 41,200 to 37,000.
Prudence Crandall did not have children of her own. However, she ran a school for African-American children in the early to mid 1800s.
It is not known how Prudence Crandall died. Prudence was a schoolteacher who was most known for attempting to integrate her class with the admission of an African-American girl in 1833.
Former president, chief executive officer, and chairman of the board, AMR Corporation
Eastman Kodak, 1960-1962, credit supervisor; Hallmark Cards, 1962-1966, computer programming division supervisor; Trans World Airlines, 1966-1970, assistant treasurer; 1970-1971, vice president of data services;
Andrew Crandall's birth name is Andrew James Crandall.