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Capabilities are more likely source of competitive advantage, especially relatively sustainable ones. A key reason for this is that the organization's nurturing and support of core competencies that are based on capabilities is less visible to rival and as such is harder to understand adn imitate. Only when a capability is Valuable,Rare,Costly to imitate and Non-Substitutable is a core competence and is a source of competitive advantages.

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Q: What are the organizational capabilities?
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