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What is a visual metaphor?

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A visual metaphor, also called a pictorial metaphor, is a metaphor in which something (the metaphor's "target") that is presented visually is compared to something that belongs to another category (the metaphor's "source") of things than the first, also presented visually. As in verbal metaphors (such as "football is war" or "the world is a stage"), at least one feature or association is "mapped" from the source to the target. Often, a whole set of (interrelated) features is mapped from source to target. Visual/pictorial metaphors are used often in advertising, but also in political cartoons and films. Many examples of visual/pictorial metaphor, as well as discussions of them, are discussed in my book Pictorial Metaphor in Advertising (Routledge 1996), which also contains references to the work of other authors who discuss metaphor in images and film, for instance the perception psychologist John Kennedy, the film scholar Trevor Whittock, and the film philosopher Noel Carroll.
Nowadays, metaphors straddling two or more modalities (language, visuals, sound, gesture ...) are beginning to receive serious scholarly attention. Metaphors in which the target and the source are in different modalities are called "multimodal metaphors." An example of the latter is an advertisement for a photo camera (target, in the visual modality) with underneath the text "supermodel" (source, in the verbal modality). For more information, see my online course *A Course in Pictorial and Multimodal Metaphor.*

In September 2009 the volume Multimodal Metaphor (Mouton de Gruyter) appeared, which I co-edited with Eduardo Urios-Aparisi. More information on this topic can be found on the Adventures in Multimodality (AIM) blog [Contribution by Charles Forceville.]
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What is a metaphor?

Metaphors are comparisons between two dissimilarthings. The use of a metaphor is a way to describe something.Authors use them to make their writing more interesting orenterta

What is a metaphore?

A comparison between two very different things.However a metaphor makes for comparison without using the works like to or than. example:My dad is a bear

What is a visual?

  usually it is a colorful diagram or picture that describes a report or project   examples:   * (microsofts) PowerPoint production  * diagram  * picture  * diora

What are some examples of visual metaphor?

Best examples are those in which the picture is a blend of elements of two unlike objects. Real examples from advertisements: a bottle of Absolut vodka covered with a cucumber

What is visualization?

  visualization is when you think of something and you remember it in your head or you read something and think of what it may look like.

What is metaphorism?

theres 2 different kinds, language and visual mainly, but maybe even audio? im not sure. but language metaphors are to do with high level concepts, but the thing im into is ar

What is visual?

  it is something you can see like in your mind' because you are visualizing something in your mind    EXAMPLE:i was visualizing my friends party.

What is a metaphor for a metaphor?

A metaphor for a metaphor?! A1: there isn't such thing it is just called a metaphor. A2: Alfred Jarry called it a pataphor...

What is a metaphor for?

A metaphor is used for comparing two words without using like or as EX in stead of saying, "the girls hair was like a field of golden wheat." you would say, "the girls hair is

Is this a metaphor?

A metaphor is comparing two unlike things without using the words 'like' or 'as'. "She was a gazelle, clearing the hurdles with ease." In stead of saying "She was LIKE a gazel