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Web Project Management is a science in that it relies on proven and repeatable processes and techniques to achieve success. Website maintenance is all about steadily upgrading, reviewing (how people respond to your stuff) and/or bringing in new things to keep them coming back....
Maintaining your site should also include:-- Checking to make sure there has been no vandalism to your site, guestbook, message board... regularly checking site security to protect your guests' and your own personal info, too.-- Making sure all of your pages are loading properly, including animations, sound files, images...
-- Fixing broken external links: Visit external links once in a while to make sure they still lead to the sites they are supposed to, and to make sure the links don't lead to "404" pages or sites that no longer exist.
-- Removing old or outdated content...
-- Checking your stats: How much traffic does your site get daily; do you have enough bandwidth to accommodate the traffic you get or does your site become unavailable for lengths of times because you've exceeded your daily or monthly allowance; checking your search engine ranking -- and making adjustments accordingly; upgrading or purchasing more bandwidth; adding new content to draw more traffic...
-- Checking regularly to be sure your site host doesn't remove your site due to lack of activity; and, more importantly, to be sure your host doesn't have too much "down time" making your site unavailable.
Maintain your web site includes make a daily analysis of your Google Analytics report, It is very important for manage your web traffic average.
Also if using a content management system (CMS) it's important to keep up to date with the new releases and update the system.
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Today it's important to have fresh new content on your website so management also involves market research, competition analysis, writing new content, internet marketing, etc... it's really a full time job for big sites.
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