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Undertaking a business venture is a big investment requiring adequate planning. Just as investment opportunities are many and diverse, products or services options for an entrepreneur are uncountable. However, the selection of requiredproduct or service is the first step towards success.

Indeed, products provide the business with the most important and visible contact with buyers i.e. consumers. Products to the consumers represent psychological symbols of personal attributes, goal and social patterns. A product is anything that can be offered to a marker for acquisition, use or consumption.

Factors to Consider in Product Selection

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Q: What is product selection in international marketing?
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