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The Role of Media in National Integration It was said by pundits of history that North and South India were two separate entities and all those rulers who tried to conquer and command South India along with North India were doomed. They put forward the examples of Muhammed Bin Tuglaq and Aurangzeb to substantiate their argument.

While this thinking was negated by the examples of emperor Ashoka and the English, the point that emerged from the arguments of History pundits was that of geographical difficulty, in keeping North and south India united, given the state of development of communications in medieval times.

The growth of Communications and education under the British, in the 19th century, helpedbringing the people of India together.

The struggle for independence generated a spirit of unity and nationalism amongst the people and a large contribution to this came from the media i.e. the newspapers. They exposed the true face of British Imperialism and consequent unity among Indians to fight the English.

After independence the Indian media, developed rapidly, including the radio and now the television. Any occurrence in any corner of the country immediately spreads all over India through the media. The spreading of news is not just the conveyance of information; it acts as a catalyst in creating identification with nation, its people, its culture and the mainstream of its thought. Newspaper, radio, television and film reach all the people all over India. The same things are thus seen and read all over India ad this helps in the growth of similar mentality and thought this can broadly be termed as the growth of consciousness of belonging to one nation. This is the growth of nationalism.

Nationalism in itself contains the seed of unity and national integration. The same values ofunity and national integration. The same values that get conveyed through media; or indirectly, help sustain nationalism and thus nationalism integration.

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