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What is virtual staging?

Updated: 10/19/2022
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Wiki User

12y ago

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Virtual Staging is a process of taking a picture or photo of an empty room or rooms and digitally enhancing the picture by placing images of furniture and accessories in the picture. Some Virtual Staging companies will also enhance the picture by fixing bad walls, floors, etc. but this practice is not condoned by most real estate professionals.

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12y ago
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Anonymous

Lvl 1
4y ago

Virtual staging is a real estate marketing tool in which a property is staged realistically by computer (and not in real life). The goal of virtual staging is help home buyers see a property’s potential. In other words, the image may not be of the room as it is right now, but it does portray what it can be. Virtual staging, like physical home staging, is aimed at enticing home buyers and helping them connect emotionally with a property.

Is virtual staging legal?

Yes. Virtual staging is legal and it has been successful used by all the top real estate companies in the United States for over 10 years now. Builders and real estate marketing companies have been using renderings to sell new developments for decades. Virtual staging is no different.

Can virtual staging change wall colors, floors or other features of the home?

Yes. Buyers can seldom see past a room with dated wall-paper or bold wall colors. Virtual staging is the perfect marketing tool to help buyers envision what a room would look like with a different wall color or floors.

Can virtual staging replace existing furniture?

Yes. Most homes for sale are lived-in. Over 10 year ago, Ilaria Barion’s company was the first one to come up with a virtual staging solution to restage homes that are dated or too taste specific. Virtual furniture replacement is one of our best selling service.

Is virtual staging misleading?

Disclosure is the answer. Using virtually staged pictures is no different from using pictures of the property when it was furnished, before the owners moved out. Nonetheless, we recommend disclosing that the home has been virtually staged or in any way enhanced. If the virtual staging involves more than adding home staging, showing before and after images is recommended.

How much does virtual staging cost?

While home stagers usually charge a percentage of the home listing price plus monthly furniture rental, virtual staging is charged as a flat fee regardless the price of the home. In short, it doesn’t matter if the home is worth $50M or $500K. Virtual staging costs on average 1%-2% of physical staging. Learn more at Ilaria Barion Design

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