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This is my guess. When white bread became popular, the bakeries geared up to make it on a large scale. Switching back and forth, and keeping track of different products and different labling costs money. So NOT bleaching some of it costs moneh.

Compare tea bags vs. loose tea. The bags were more expensive when they were invented, but as more and more people chose to buy them, loose tea became a deviation and some packers stopped fooling with the loose.

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12y ago
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Q: Why is white bread cheaper than brown bread if it takes more time and energy to remove and bleach it?
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