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The elements of the promotional mix are generally understood to include:
Advertising - paid messages by an identified sponsor (ie. the advertiser) placed in a non-personal mass medium (e.g. TV, radio, newspapers, magazines, billboards, internet or cinema) .
Personal Selling- personal communications between advertiser or representative and consumer.
Sales Promotion - value adding activities designed to stimulate sales or product trial - often includes point of sale activities (e.g. competitions, in-store displays, product tastings, recipe leaflets etc).
Public Relations - corporate actitvities designed to promote goodwill.
Direct Marketing - interactive system which uses one or more advertising media to effect a direct response or transaction.
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Importance of promotional mix?
want to know about the importance of promotional mix
Is promotional mix and communication mix the same?
ya
What are the components of the promotional mix?
The main components of the promotional mix are advertising, personal selling, public relations, and sales promotion.
What are the classifications of promotional mix?
I want to know the answer of this question.
What are the advantages and disadvantages of promotional mix?
spell check answer
What combination of promotional tools an organization uses is called its?
promotion mix
How the elements of the marketing mix implemented?
How the elements of marketing mix are implemented
What is a promotional mix used for?
Promotional mixes are used for advertising, personal selling, sales promotion, public relations, direct marketing, and corporate image. Wikipedia can help one find more about the specifics of promotional mixes.
What are 5 elements of promotion mix?
Direct Marketing Personal Selling PR Advertising Sales Promotion
5 Ms of marketing?
The elements of the media mix that include markets, money, media, mechanics, and methodology
Are elements and elements a homogeneous mixture?
No, elements are pure substances. However, if you mix two elements together, it depends on how well you mix them. Mixtures of two elements can be completely homogeneous, or extremely heterogeneous.
Difference between marketing mix and promotional mix?
marketing mix is-the combination of product, pricing, promotion, and distrobution stratagies used to market products. promotional mix is-combination of tools used to promote a product. personaly i don't the there is much difference, marketing focases on tratagies and promotion is actually promoting the product. so one is on paper, the others in motion
