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The elements of the promotional mix are generally understood to include:

Advertising - paid messages by an identified sponsor (ie. the advertiser) placed in a non-personal mass medium (e.g. TV, radio, newspapers, magazines, billboards, internet or cinema) .

Personal Selling- personal communications between advertiser or representative and consumer.

Sales Promotion - value adding activities designed to stimulate sales or product trial - often includes point of sale activities (e.g. competitions, in-store displays, product tastings, recipe leaflets etc).

Public Relations - corporate actitvities designed to promote goodwill.

Direct Marketing - interactive system which uses one or more advertising media to effect a direct response or transaction.

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โˆ™ 2016-01-25 16:39:10
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