How can you get more traffic your website without spending too much money?

Share your knowledge

Contribute to Q&A sites, forum discussions, in blog posts and blog comments. Create pages for your site on Facebook, Twitter, StumbleUpon and other social media services while promoting these tools for sharing your content through your website. Social Media Optimization can drive a great deal of free traffic to your website.

Search engine optimization

SEO is a very powerful method of driving free traffic to your website. Here are a few tips to get you started:

Keywords

Perhaps the most important aspect of SEO is keywords. Research phrases that are frequently searched for by your customers. You can find these through your traffic logs and keyword research services on the net. Using these terms (but not overusing them) in your page titles, URL (including domain name), incoming links, headers, content, and meta tags will help you rank higher in the SERPs.

Anchor text

The anchor is the text in a link. It plays an important role in the ranking of websites in a search engine's algorithm.

- Anchor text should vary among incoming links (e.g. if you promote a site on demand "mattresses", anchor text of incoming links could be: «super mattresses», «cheap mattresses by wholesale», «we sell mattresses» etc. If anchors are identical everywhere, that can be a red flag that a site is being overoptimized for search engines.

- Do not make an anchor too long; an ideal length for the link text is 4 words.

Meta tags

Meta tags are not as powerful as they once were but still play a factor. Meta tags should list the keywords that you choose to use in your website.

This should be enough to get you started. Keep in mind, though, that an experienced professional will maximize your results; don't get scared off by prices, because SEO services can be inexpensive if you find the right person to do it for you.

Websites should be attractive and alluring, so it's best to hire someone who knows what they are doing when you are selling a product. It takes time for a website to catch on so be patient. Word of mouth and guerrilla marketing methods can also be very effective. E-mail all your friends and have them e-mail their friends. Keep plugging at improving your website and try to get some professional help with it.

Joining a webring is an excellent way to draw traffic to your site. There are webrings for just about any subject or you can always start your own. The best thing about this is that joining a webring is free.

Also consider link exchanges. Contact your favorite sites' webmasters and ask to exchange links with them and always keep an eye open for sites that let you add your own link.

Use your website and its logo, if you have one, in lieu of a signature on your e-mail. Many message boards and forums will allow you to show a link to your homepage or use a banner/logo in your signatures or posts.

Make sure you put your URL on your business cards and stationery too. For more ideas check out some of the many sites out there with resources for webmasters.