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How does a marketer convince a customer to advertise on a television?
Wiki User
∙ 14y ago
A full service advertising company usually is under contract with the client and they do research on the product in question and see if TV advertising would do well for their clients product.
The Ad company performs the background research and trys to properly identify the products potential buyers. If that "Demographic" or makeup of people who could or would purchase that product are noted for watching TV for say 16 hours per day every day the ad company would know the best way to reach that particular demographic was by purchasing TV spots.
Of course there is one way of knowing if a products ads are doing the work they should do and are reaching their proper demographic is to request a response from the person seeing that ad. And charting purchases in specific territories after an ad had been played. to see if there were sales gains compared to when no ad was running.
But, just because an ad is ran and is seen by the proper targets does not mean that the product will increase in sales. And that is the problem with advertising. What if that ad did not influence people to buy that product the week it ran? What if the ad caused a much later reaction? Such as a car ad that a person remembered and reacted upon 6 months later.
And there is always the problem of a great AD and a terrible product. No TV ad is going to make a really terrible product sell.
Now if your asking how is it done on a one to one basis? You can watch an old TV show such as Bewitched. Darrin is pitching ad campaigns to clients based on story boards and concept drawings. There are all meant to show the client that they have great ideas on how to sell that clients products and sample TV Spots can be included in the pitch. Or story boards can also be used to draw an ad frame by frame showing the potential client what they would be getting.
Keep in mind that most ad companies are already hired by their clients and are producing ads of all types including print, radio, spot ads etc.
Wiki User
∙ 14y ago
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Role of a marketer?
The role of marketer is to develop satisfying relationships with customers that benefit both the customer and the organization.
What does a service marketer do if customer expectations are unrealistic?
Customer want service to be delivered as promised. •Honoring promises (Reliable service) Remember, DO NOT PROMISE something you cannot deliver!
Describe a consumer product that you think is particularly vulnerable to substitution if you were a marketer for that product what steps must you take to defend your product's position?
television
How can a marketer of very light very powerful laptop computers use its knowledge of customers expectations in designing a marketing strategy?
For Marketer knowing customer expectation can be very advantageous. In this case -- marketer can know what does customer expect in terms of weight and how much fast the computer should be ( Zone Of tolerance). By using Webler's law (refer to customer behavior book) he can create a distinction between, his and competitors product's weight by eliminating those feature which are undesirable-- It can done by doing cost-benefit analysis (CB Analysis).
Marketing intermediaries are important to the micro environment of the marketer Who represent this group and what are their activities that can pose threat or bring opportunities to the marketer?
17. Why are intermediary networks of importance to the international marketer, and how should they be taken into consideration? ---- Hi.. Well packaging is important for brand perception and its loyalty in the mind of customer. In the success of brand packaging plays an important role it persuade customer to buy especially for specific type of customers who get perception of product from packaging. -- Ketan Verma
Who deliver customer service in your organization?
marketer
Role of a marketer?
The role of marketer is to develop satisfying relationships with customers that benefit both the customer and the organization.
What does a service marketer do if customer expectations are unrealistic?
Customer want service to be delivered as promised. •Honoring promises (Reliable service) Remember, DO NOT PROMISE something you cannot deliver!
Describe a consumer product that you think is particularly vulnerable to substitution if you were a marketer for that product what steps must you take to defend your product's position?
television
How can a marketer of very light very powerful laptop computers use its knowledge of customers expectations in designing a marketing strategy?
For Marketer knowing customer expectation can be very advantageous. In this case -- marketer can know what does customer expect in terms of weight and how much fast the computer should be ( Zone Of tolerance). By using Webler's law (refer to customer behavior book) he can create a distinction between, his and competitors product's weight by eliminating those feature which are undesirable-- It can done by doing cost-benefit analysis (CB Analysis).
What is the purpose of communication in marketing?
it is to enable the manufacture or marketer to reach to the consumer and tell more about the product by advertisement througth TV, Radio and other means of communication.
Marketing intermediaries are important to the micro environment of the marketer Who represent this group and what are their activities that can pose threat or bring opportunities to the marketer?
17. Why are intermediary networks of importance to the international marketer, and how should they be taken into consideration? ---- Hi.. Well packaging is important for brand perception and its loyalty in the mind of customer. In the success of brand packaging plays an important role it persuade customer to buy especially for specific type of customers who get perception of product from packaging. -- Ketan Verma
What a good marketing involves?
Good marketing involves being able to meet the needs and wants of the customer. A good marketer should be able to persuade the customer into believing their the product would be beneficial towards their life.
When was The Marketer created?
The Marketer was created in 2007.
What is a sport marketer?
gabriel benavides is the marketer
Who is a marketer?
A marketer is a person who uses marketing methods to promote a product.
What were the circumstances of Hsu's career?
Ancle Hsu cofounded Apex Digital in 1999 and served as its vice chairman. Apex was the largest manufacturer and marketer of DVD home entertainment players in the United States and was a fast-growing supplier of analog and digital television sets
