How does advertising in the papers compare to advertising online?

Answer 1

Advertising in papers or newspaper:

#1 Demographics: Think about who reads papers, skews older.

#2 Hard to track: Newspaper action steps are often telephone numbers or branding so its hard to determine if your ads are generating contribution

#3 Expense: Though the expense has come down, newspaper advertising is often much more expensive on a CPM (cost per thousand) basis than online

#4 Targeting: Your advertisement is also seen my non-interested audiences which is a total waste of advertising budget.

Advertising online:

#1 Demographics skew younger and more affluent and greater breadth

#2 Everything is tracked, impressions, leads, visitors, sales so it is easy to test out many advertising methods

#3 Expense: Tends to be more flexible and customized by the company

#4 Targeting: You can target your specific audience using various targeting methods, you can show adverts only to interested people by following the user interest, you can also follow the user with your banner using re targeting methods (try easyretarget.com for it), you can filter your audience in Adwords by age, gender, location etc.