How does yahoo decide top search results?

Answer 1

Yahoo operates much like Google. There are certain criteria you have to meet to be listed in the top search results. Yahoo is a bit more lenient than Google though. Google is know for constantly changing their algorithms. Yahoo's remain a bit more stagnant. So what are some of these requisites or obligations? First and foremost, content! You need to make sure that you are the leading resource for the query (search phrase). In the past, people who wanted just pictures on their homepage would put all the text somewhere on the page written in the same color as the background so it wouldn't be seen. The search engines caught on to that one and acted accordingly. This is why these algorithms exist. No matter the search engine you need what is called keyword density to be ranked for the corresponding keyword. If you are plumber, and you want to rank for "Pasadena Plumbing" then you need to have "Pasadena plumbing" on your page within the context of your content. People have tried and tried to trick the search engines. If you are looking for stability it is best to stay away from this. The second important key to this process is to have people talking about you. This can be achieved by using social media, ie Facebook, Twitter, Pinterest, Instagram... It is also accomplished by having other sites referring people to your site. This is what we call "back-linking." However, back-linking becomes almost irrelevant if you do not have the content.