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Well it depends on what kind of Ads you are talking about. Because you are asking this question online I will assume that you are talking about internet advertising.
The current king of online ads is Google, and you can set up a campaign so that you are not charged anything unless somebody clicks on your ad. This can range anywhere from 1 cent to 100 dollars or more. However for many people running small niche websites they will pay between $0.15-$0.50 for a click on their Ad link.
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What do you mean by impression money?
Impression money is also known as cost per impression. This is related to websites and promotional ads. There is a cost per person in regards to web traffic.
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