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Tea is sold in Europe through different channels:

  • Supermarkets: the majority of the tea (especially tea bags) are sold though large super markets.
  • Local tea shops: besides supermarkets there's a rise of specialty tea stores offering a wider range of loose leaf teas and tea blends.
  • Online stores: online shops are also popular channels for selling/purchasing tea. Not strange, given that prices are often similar or even cheaper than local stores, while matching the quality. There are also many tea shops that offer teas directly from the source such as Teabox (India), Teasenz (China) and Havilla Tea (Indonesia)
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Q: How they sell the tea in Europe?
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