Is Apple as innocent as they seem?
If you're asking about their resistance to spy ware, ad ware, and viruses, yes they are. Apple is no fluffy manufacturer though. Their computers use UNIX, arguably the most powerful and robust system in existence, and they put a very nice GUI (graphical user interface) on top of it to control it. So instead of seeing a command line, you see a mouse and pretty icons. This is the same idea Windows stole from them when they first came out. The difference is, Windows runs over DOS rather than UNIX. DOS is infinitely easier to hack into and break down than UNIX. Apple's operating system, OS X, is heralded as the most advanced and easiest to use in the computer industry.
In terms of the company itself, they are like any other company: not "innocent" nor "evil", but their primary goal is profit. Apple does tend to focus on long-term profit by doing what they can to keep their reputation as "the good guys"; for example, unlike some computer manufacturers, they have never included any spy ware or ad ware on their computers. Although they were required by the record labels to include DRM on iTunes music, this DRM has become less and less restrictive as time has gone on, and they're currently trying to eliminate it altogether. Make no mistake, though: these superficially noble attributes are being pursued solely because in the long run they are profitable for Apple.
its does but in another way it isn't. from:sam that works in the mac company. i appreciate your honour.