Is TKM's ambition of capturing 33 percent of the Indian car market reliable?

Answer 1

TKM's growth since inception can be attributed to one simple, yet important aspect of its business philosophy - "Putting Customer First". While managing growth, TKM has maintained its commitment to provide quality products at a reasonable price and has made every effort to meet changes in customer needs.

TKM firmly believes that the success of this venture depends on providing high quality products and services to all valued customers through the efforts of its team members.

TKM, along with its dedicated dealers and suppliers, has adopted the "Growing Together" philosophy of its parent company TMC to create long-term business growth. In this way, TKM aims to further contribute to progress in the Indian automotive industry, realise greater employement opportunities for local citizens, improve the quality of life of the team members and promote robust economic activity in India.

All Toyota employees are expected to embody these values in their daily work, including environmental protection activities. To "respect" the environment, we go to the source to identify and analyse problems ("Genchi Genbutsu"), move forward to "challenge" conventional ideas and old habits, to improve further ("kaizen") through "teamwork."

The framework provided by The Toyota Way enables our company to respond to, among other things, the environmental challenges at various stages of the life-cycle of a vehicle. These include greenhouse gas emissions, waste reduction, increased recycling and the banning of hazardous substance use in parts and components. These challenges will have inevitable consequences for Toyota's organisation and employees, and we must balance them with our desire for future growth. In 1992, the Toyota Guiding Principles were established in direct response to the international initiatives agreed to at the Rio 'Earth Summit.' This summit focussed on the potential for a clash between trade and environmental rules, and resulted in a statement of principles about forest management, conservation and sustainable development.

The Toyota Guiding Principles are a cornerstone of our corporate management philosophy. These principles were updated in 1997, to ensure they continue to provide Toyota with a clear path towards achieving sustainable development.

These principles have been explored and developed in Toyota's Global Vision 2010, adopted in April 2002, which proposes a series of long-term policies on the theme of "Innovation into the Future." Toyota's Global Vision 2010 guides management in its response to long-term social changes, combining consideration for the environment, the benefit to our customers of value-added products and the encouragement of our employees through shared prosperity and social involvement.

Based on the Guiding Principles, which codify Toyota's business spirit, the Toyota Earth Charter (adopted in 1992 and revised in 1997) embodies a comprehensive approach to global environmental issues. It outlines Toyota's basic policy and action guidelines towards effective environmental management and improvements. The Toyota Earth Charter underlines a commitment to environmental excellence, not only through broad principles, but in concrete examples of what can be done through action guidelines. In connection with the Toyota Guiding Principles and the Toyota Earth Charter, a European Environmental Policy was developed as a means of linking principles, goals, targets and action plans with management structures and systems.

Empowering employees.... to achieve perfection

TKM firmly believes that employees are the main source of strength for the organisation. The human resources management in Toyota seeks to create a corporate culture where values such as "Continuous Improvement" and "Respect for People" are fully reflected in all actual corporate and individual activities. The company takes maximum care to ensure stability of employment and strives to improve working conditions.

To develop human resources and improve the technical skills of its employees, TKM's young team members are regularly sent to Japan, Indonesia and Taiwan for training programs. More than 425 team members have benefited from such programs at various Toyota plants worldwide. TKM also believes in continuously improving its products and practices. Every team member is encouraged to give suggestions to improve the product, efficiency of processess or working conditions. They are also appropriately rewarded for the same. Thus TKM seeks to progess by empowering its employees.

Pursuing the greater good

Recognition

At TKM, we look to continuously improve not only our products but also our processes and service. Our obsession with perfection has been recognised by various institutions such as JD Power and TNS Automotive, as well as automotive publications like Overdrive, as the reason for the success of Toyota products in India and across the globe.

TKM COULD ACHIEVE THE TARGET 33% IN THE INDIAN

MARKET IN 5/6 YEARS TIME.

1.VISION

-they have a vision, which is realistic.

2.MISSION

-which is very action oriented.

3. TOYOTA CARS

-they have a complete range.

-they have an affordable range.

4.DEALERSHIP / SERVICE OUTLETS.

THEY ARE DEVELOPING A NETWORK DEALERSHIP.

THEY ARE ALSO DEVELOPING A NETWORK OF SERVICE

DEALERSHIP.

5.TECHNOLOGY

-their technology is world class.

6.ENVIRONMENT

-their cars are environmentally clean, like others in the market.

7.AFTER SALES SERVICE

-their after sales service is next to none.

8.TOYOTA GLOBAL

-it is a global organization and has global support.

9.SAFETY

-Toyota is known for safety.

10.INNOVATION

-it is has been continuously introducing innovative models.

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THE WORLDWIDE PERFORMANCE OF TOYOTA IN COUNTRIES LIKE

-usa

-Australia

-UK

-Europe

-asean countries

WHERE THEY HAVE DISPLACED THE GENERAL MOTORS

AS THE NUMBER ONE, MAKES ONE BELIEVE THAT

TKM can achieve 33% against weak opponenets.

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