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Marketing involves much more than selling and advertising-explain?
Wiki User
∙ 15y ago
Selling is just converting products into cash or money where as marketing is converting customers needs and wants into products then getting money. It is not that easy to convince people and market a product. Marketing involves complete customer satisfaction producing product. Selling is just selling the product not concerned about customers needs and wants..
marketing is more than selling and advertising
Marketing provides the means by which the organisation or business projects itself to its audience, and also how it behaves and interacts in its market. It is essential therefore that the organisation's philosophy and values are referenced and reinforced by every aspect of marketing. In practical terms here are some of the areas and implications:
Marketing is defined by the as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services. Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.
Staffing and training implications Your people are unlikely to have all the skills they need to help you implement a marketing plan. You may not have all the people that you need so you have to consider justifying and obtaining extra. Customer service is acutely sensitive to staffing and training. Are all your people aware of what your aims are? Do they know what their responsibilities are? How will you measure their performance? Many of these issues feed back into the business plan under human resources and training, where budgets need to be available to support the investment in these areas. People are the most important part of your organisation, and the success of your marketing activity will stand or fall dependent on how committed and capable your people are in performing their responsibilities. Invest in your people's development, and ensure that they understand and agree with where the organisation is aiming to go. If they do not, then you might want to reconsider where you are going.
Wiki User
∙ 15y ago
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What is marketing era?
A marketing era is one of the many phases that marketing has evolved through over the years. After the 1950s more emphasis was placed on what customers needed and wanted instead of the production and selling of goods.
What areas of your life are affected by marketing?
The areas that affect your life from marketing is definitely socialism. More socialist you are, the more confident you get also. So I guess it also affects your mentality. ^_____^; How about this? Unless you're a hermit or a monk, marketing affects nearly all areas of your life -- certainly anything that involves consumption. Marketing involves the provision of goods and services to specific target groups to fulfill consumer demand. Anything we see in advertising or the media is a product of marketing as is any product we purchase or consume, so marketing literally shapes our world.
What exactly is website marketing?
Website marketing is the process of advertising and promoting a website in order to generate more traffic and increase visibility. It includes activities such as search engine optimization (SEO), content creation and marketing, social media marketing, email marketing, and other activities that aim to increase the website's visibility in search engines, drive more traffic to the website, and generate more leads and sales. SEO involves optimizing the website content and structure to rank higher in search engine results pages (SERPs). Content creation and marketing involves creating content that is relevant to the website's target audience and distributing it to the right channels. Social media marketing involves creating, sharing, and engaging with content on social media platforms. Email marketing involves sending out emails to potential customers with promotional offers and other messages. Website marketing also includes activities such as conversion rate optimization (CRO), which involves optimizing the website and landing pages to improve the rate at which visitors convert into customers.
What is the single biggest difference between the marketing concept and the production product and selling concept?
The single biggest difference between the "MARKETING CONCEPT" and "PRODUCTION PRODUCT & SELLING CONCEPT" is : # The marketing concept is "Customer Oriented" like the needs, requirement, satisfaction, consumption etc. of the buyer or consumer or customer. It focuses on the idea of satisfying the needs of customers with the products & the whole lot of things associated with creating, delivering & consuming it. # Whereas the other concepts are "Company Oriented" like its profit, production, products, & the need to convert products into cash. To quote Sergio Zyman, Coca-Cola's former VP of marketing "the purpose of the marketing (meaning selling actually) is to sell more stuff to more people more often for more money to make more profit. Reference : Marketing Management - By Philip Kotler & Kevin Lane Keller - 12th Edition. Chapter - 1. = By Himansu S M
What is the difference between marketing and retailing?
marketing is a wider concept whereas retailing is just an part of marketing marketing is creation of demand for goods and services whereas retailing is selling the goods and services. marketing is done in various form such as wholesale, distributor's whereas retailing is done from a particular point marketing focuses on overall consumer's needs and satisfaction whereas retailing only focuses on their own customers to whom they have to sell marketing emphasis on overall customer satisfaction whereas retailing emphasis on selling the profit to earn more and more profit. marketing is directly connected the over all chains whereas retailing is related to directly consumer. by akhil agarwal (ca-ipcc and bba 3rd year)
How does the marketing concept differ from the selling concept and product concept?
Marketing essentially prepares a prospect for a sale. Depending on the organization, marketing's responsibilities may include branding, PR, advertising, public relations, and promotions. In contrast, sales typically involves more interpersonal interaction, from sales meetings with prospects to less personal cold calls. Many regard marketing as more strategic and sales more tactical. Marketing can also be viewed as a tool for bringing in the prospects for the initial sales process.
Does marketing involve more than selling and advertising?
marketing involves much more than just advertising and sales! On average 4 out of 5 new businesses fail, partially by not recognising this. Marketing encompasses: A Business Plan, Product Research & Developement as well as Consumer Research. In Business all these apply, although the importance of each can vary somewhat according to the type of Business.
Why using up selling?
Up-selling is a sales technique whereby a salesman attempts to have the customer purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Up-selling usually involves marketing more profitable services or products, but up-selling can also be simply exposing the customer to other options he or she may not have considered previously. Up-selling can imply selling something additional, or selling something that is more profitable or otherwise preferable for the seller instead of the original sale. Ex.: selling an extended service contract for an appliance Up-selling is cheap to implement, develops customer relationships and can dramatically increase revenue.
What has the author Mitchell Gooze written?
Mitchell Gooze has written: 'The Secret to Selling More' -- subject(s): Marketing, Sales executives, Selling, Training of
What is marketing era?
A marketing era is one of the many phases that marketing has evolved through over the years. After the 1950s more emphasis was placed on what customers needed and wanted instead of the production and selling of goods.
What areas of your life are affected by marketing?
The areas that affect your life from marketing is definitely socialism. More socialist you are, the more confident you get also. So I guess it also affects your mentality. ^_____^; How about this? Unless you're a hermit or a monk, marketing affects nearly all areas of your life -- certainly anything that involves consumption. Marketing involves the provision of goods and services to specific target groups to fulfill consumer demand. Anything we see in advertising or the media is a product of marketing as is any product we purchase or consume, so marketing literally shapes our world.
What exactly is website marketing?
Website marketing is the process of advertising and promoting a website in order to generate more traffic and increase visibility. It includes activities such as search engine optimization (SEO), content creation and marketing, social media marketing, email marketing, and other activities that aim to increase the website's visibility in search engines, drive more traffic to the website, and generate more leads and sales. SEO involves optimizing the website content and structure to rank higher in search engine results pages (SERPs). Content creation and marketing involves creating content that is relevant to the website's target audience and distributing it to the right channels. Social media marketing involves creating, sharing, and engaging with content on social media platforms. Email marketing involves sending out emails to potential customers with promotional offers and other messages. Website marketing also includes activities such as conversion rate optimization (CRO), which involves optimizing the website and landing pages to improve the rate at which visitors convert into customers.
What made the availability of books better?
Selling more books or lowering the prices.
What are the factors in the choice of selling mode in international marketing?
International marketing regards the selling of services and products. The factors which influence the time and decision themselves to make a sale are supply-demand economics. Other factors can be more strategic as in creating, controlling, and isolating an aspect to the market itself.
What is marketing strategy?
Differentiated market strategy also referred to as the differentiated targeting strategy, is when an organization directs its marketing efforts at two or more segments by developing a marketing mix for each. An example is a hair salon targeting one segment originally; women, and then extending out to other target segments such as men and children.
Is network marketing is boom or ban?
it boom acording to me because it solved many problems like buying and selling for home. and much more
What is the single biggest difference between the marketing concept and the production product and selling concept?
The single biggest difference between the "MARKETING CONCEPT" and "PRODUCTION PRODUCT & SELLING CONCEPT" is : # The marketing concept is "Customer Oriented" like the needs, requirement, satisfaction, consumption etc. of the buyer or consumer or customer. It focuses on the idea of satisfying the needs of customers with the products & the whole lot of things associated with creating, delivering & consuming it. # Whereas the other concepts are "Company Oriented" like its profit, production, products, & the need to convert products into cash. To quote Sergio Zyman, Coca-Cola's former VP of marketing "the purpose of the marketing (meaning selling actually) is to sell more stuff to more people more often for more money to make more profit. Reference : Marketing Management - By Philip Kotler & Kevin Lane Keller - 12th Edition. Chapter - 1. = By Himansu S M
