He gave a emphatic example of the firm and organization in the business of railroads. As per his Myopic marketing theory this business did not stop growing because the need for passenger and freight transportation declined. That grew. It is in trouble today not because that need was filled by others (cars, trucks, airplanes, and even telephones) but because it was not filled by the rail-roads themselves. They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry incorrectly was that they were railroad oriented instead of transportation oriented; they were product oriented instead of customer oriented.
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
The consequence of marketing myopia is a diminished customer relationship resulting in poorer results in advertising messages and sales processes. It is resulted doe to lack of proper management. A marketing myopia leads a company to diminish from this competitive corporate world.
near-sighted sales
simple dont market
This question refers to the sales and advertising for the treatment of myopia. Myopia treatment are nationally marketed by the trademarks of Lasik vision correction and INTACS lens inserts.
It would be in my strongest opinion that marketing myopia advantages would be the additional branding exposure to your audience.
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
The consequence of marketing myopia is a diminished customer relationship resulting in poorer results in advertising messages and sales processes. It is resulted doe to lack of proper management. A marketing myopia leads a company to diminish from this competitive corporate world.
simple dont market
near-sighted sales
ukkk
Nigeria fell into the trap of marketing myopia when the country was caught in an economic downfall and was simply desperate to turn the economy around.
This question refers to the sales and advertising for the treatment of myopia. Myopia treatment are nationally marketed by the trademarks of Lasik vision correction and INTACS lens inserts.
When the focus of the marketing efforts does not serve the needs of the buyer but rather the product or company themselves.
marketing myopia is totally based on marketing strategy ^^^^ Marketing Myopia examples can be the auto industry, or the current obesity crisis. If the auto industry had recognized and listened to their stakeholders around them they would have seen where the industry was headed and would have been able to identify that there was no longer a large need for the gas guzzling vehicles rather peopel wanted to purchase cars that were better for the environment even if that meant spending more money. If they had been on top of this people would not have started to try to find alternatives to using their vehicles and buying new vehicles and they may not have had the crash that they did. It is about the long term vision of things instead of seeing things in the tunnel vision view of what is happening today and not worrying about how it will effect tomorrow.
by providing more customer-oriented service rather than product-oriented service.
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