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- Small business sales growth starts to slow down. Focus on holding on to market share and making as much profit as possible.
- Competitors have caught up to you and your product.
- PRODUCT:
- Define and refine what's unique about your product: unique value proposition and strong product differentiation and product positioning (or re-positioning). If possible, and/or necessary, add new, different and unique features and benefits to your product.
- PRICING:
- Pricing may be impacted by competitive activity. Develop alternative competitive strategy to cutting price for as long as possible.
- PLACE:
- Distance to market may begin to cost in time and money. Look for alternatives: open a branch closer to the big markets, or the smaller less competitive markets; can the product be sold online - expand your market reach.
- PROMOTION:
- Promotional materials are focused on the unique value proposition, new features and benefits and other product differentiation.
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Marketing mix strategy for hul?
marketing mix strategy for hul
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This seems to be the answer you are looking for! marketingfaq.net/2011/11/what-is-marketing-mix/
Examples of Marketing mix in mauritius?
examples of marketing mix in mauritius
