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1. Purchases support charities! The Pink Pursuit lip gloss supports Breast cancer research, and the Rose and Shine lipstick supports women's shelters.

2. The name is very trusted and iconic. Seriously, how many people immediately think "Revlon" when they think "makeup?"

3. The cosmetics are free of certain toxins. For example the nail polish has no formaldehyde, DBP or toluene in it.

4. All the makeup is made in the USA

5. There's a wide variety of products and shades, especially for lipstick and eye shadow. Special lines are available for aging skin, dry skin, oily skin, and now, for summer 2010!

6. The makeup is very high quality at very affordable prices.

7. Many tools and implements will be repaired or replaced FREE!

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