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Strategies basically refers to the elaborate and very systematic plan of action. A business strategy therefore refers to the long-term plan that is used to achieve a desired business goal. The three different types of strategies includes the focus strategy, differentiation strategy, and cost strategy.

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Q: What are the different types of strategies?
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What are some different types of brand strategies?

A growth strategy is when an organization expands the number of markets served or products offered, either through current or new businesses. The types of growth strategies include concentration, vertical integration (backward and forward), horizontal integration, and diversification (related and unrelated). A stability strategy is when an organization makes no significant changes in what it’s doing. Both renewal strategies—retrenchment and turnaround—address organizational weaknesses that are leading to performance declines.


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Global marketing strategies include those such as franchising and licensing. Some companies can license an overseas office to produce an exact product and then repatriate some royalties.

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