Read Baron's "Business and its Environment"....good read
For merchandising businesses, when a business wants to enter an existing market with a new product, the appropriate strategy is called "product development", and when there is an existing product, the strategy is called "market penetration". When a business wants to create a new market with a new product, the strategy is called "diversification", and when a company wants to introduce an existing product onto a new market, the strategy is called "market development".
Strategy processes to determine business growthopportunities.
Consider a product that has both a consumer and business market. For example -- personal computers. Can a firm market its products to both the business and consumer markets with one strategy?
Consider a product that has both a consumer and business market. For example -- personal computers. Can a firm market its products to both the business and consumer markets with one strategy?
The definition of a holistic market is one in which a marketing strategy is developed for a business as a whole.
In any business it is important, if not vital, to know your competitors and what you are going to be competing against, to develop and sustain competitive advantage. In addition, every entrepreneur marketing strategy must focus on customers and what they need, as these are make up the essence of marketing. Understanding your customers or the potential ones means to develop your marketing strategy around them, for without an adequate market plan, your business will not be profitable. Selecting the target market of potential customers is an important issue for every entrepreneur marketing strategy, achievable only if you divide the market into specific groups. In order to be able to run your business successfully, your target market needs to be large and sustainable.
Some of the departments that you can choose: marketing and/or sales marketing strategy market research corporate strategy business development auditing/accounting
There are many articles, blogs, and websites that offer market strategy tips. Some websites to visit are Marketing Profs, Business Know How, and 1000 Ventures.
David Morris has written: 'Market power and business strategy'
Strategy formulation is vital to the well-being of a company or organization. There are two major types of strategy: (1) corporate strategy, in which companies decide which line or lines of business to engage in; and (2) business or competitive strategy, which sets the framework for achieving success in a particular business. While business strategy often receives more attention than corporate strategy, both forms of strategy involve planning, industry/market analysis, goal setting, commitment of resources, and monitoring.
A greenfield strategy is to enter into a new market without the help of another business who is already there. An acquisition is the opposite of a greenfield entry.
The extender strategy is when a firm expands into foreign markets that are similar to their current market. They use strategies that are currently successful to expand the business.