I work at McDonald's....the brand image is the "golden arch"
McDonalds manufactures it own pickles, but the style of pickles they use are dill pickles.
Brand image refers to the perception of the brand in the public's mind. It is composed of tangible and intangible benefits. In opposition, the brand identity is the message sent by the company to the publics (and this image received is the brand image). So a brand image can refers to the quality of product and the usage of it can mean something to you: "I am what I consume" For the Brand Personality, it is the traits a Brand can "endorse". Thus, a brand can be trendy, cool, class, snobby, etc. It tends to englobe the personality traits of its target market. !
Brand equity is a more broader concept rather than Brand image. It is the value premium that a company realizes from a product with a recognizable name or image as compared to its generic equivalent.The purpose of brand equity metrics is to measure the value of a brand. A brand encompasses the name, logo, IMAGE, and perceptions that identify a product, service, or provider in the minds of customers.
Brand image is what makes consumers relate to a product, and makes them want to purchase it.
brand
A brand image is the total perception of the brand by its consumers. The brand image is very important to protect and most times is protected by a PR Agent or variation of public relations.
walmart and mcdonalds and the drugdealer on the side of the road
A company gets a good brand image by considering the needs of the customer. If a brand is truly good, they will consider the customers in order to keep them, and attract new ones.
A companies brand image is what visually and emotionally attaches a product to the consumer, if you are a company you always want to portray a positive brand image so that customers will look favorably upon you and your products. That's a really overly simplified answer though.
Advertisement helps in creating awareness about a brand. It helps in creating a brand image,by depicting the characteristics of the brand ,how it is different from the competitor(that is Point of parity and Point of Difference),benefits,reinforcing,revitalizing the brand. All these thing help in creating a image of the brand and if it is good then it leads to Brand loyality
Imprint an image along with the product's brand in the minds of people.
McDonalds Big Mac with medium fries and a large coke