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What is Viral Marketing?

Updated: 10/24/2022
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12y ago

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Viral marketing is very much like word of mouth marketing except it is conducted over the internet. One form of viral marketing is a "recommend to friends or others" link on a web page that allows a user to enter email addresses of friends, colleges, and relatives informing them of a business or product. The newest in the viral marketing trend however has been through branded graphics and video.

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

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