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A convenient store is a small bricks and mortar store, usually connected to a gas pump island. The concept behind the convenient store is; to sell everyday commodities , at a premium price point. Consumers realize they are paying more than , what would be considered a 'good deal', because it is 'convenient'. Typically, 'C' stores will use 'loss leaders' , (ie. national brand soda at a price point lower than grocery stores), in order to entice the consumer into the store. The consumer, will perceive this as a 'value', and purchase this item. While the consumer is in the store, they are 'bombarded' with impulse, high margin items, which appeal to their 'wants'. The duration task process, if done correctly, lasts 2-5 min.

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Q: What is a conveinient store?
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