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What is sales channel?

Updated: 8/16/2019
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Anshulchourasiya

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βˆ™ 15y ago

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Aggregate of all sales generated in a particular period by all means of distribution (own sales force, dealers, retailers, direct marketing, etc.) employed by a firm to move its products to the market.

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Wiki User

βˆ™ 16y ago
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βˆ™ 15y ago

Doug Beizer, a columnist at Washington Technology, puts it like this: "In the world of commercial commerce, "channel" refers to the path a product travels to market, beginning with the manufacturer and ending with the consumer. Channel systems typically are hierarchical, starting with wholesalers, which sell to retailers, which sell to customers."

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Channel sales is an indirect form of selling where you are using a medium or a "channel" to sell something. You can find more info on the same here - http://www.dupee.com/brad_dupee_in_my_element/2007/11/channel-sales-i.html Institutional sales does not involve a channel. There is direct sales from one company to another, which is usually in large number or volume.


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