A company uses one name for all it's products in a product class.
The answer is branding, it differentiates a product from the product of its competitors and thus increase the interest of consumers in that good.
Product branding is when a business differentiates a product from others, and gives it a name so that customers can identify with it and the business. Learn how to avoid branding mistakes from the article Dead on Arrival: Does Google Glass Already Have a Branding Problem? http://www.incitrio.com/blog/2013/05/15/dead-on-arrival-%E2%80%93-does-google-glass-already-have-a-branding-problem/
eating out of the batty
The main purpose of branding products is to create relatively inelastic demand for the product
Branding Packaging Labelling
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Buyers derived value from product branding is found in the ease of product recognition, product traits and characteristics. Sellers find value in branding from product recognition in their consumers and the product differentiation achieved through branding. This is a quick explanation and is not meant to be all inclusive, you get the general idea though
The answer is branding, it differentiates a product from the product of its competitors and thus increase the interest of consumers in that good.
Product branding is when a business differentiates a product from others, and gives it a name so that customers can identify with it and the business. Learn how to avoid branding mistakes from the article Dead on Arrival: Does Google Glass Already Have a Branding Problem? http://www.incitrio.com/blog/2013/05/15/dead-on-arrival-%E2%80%93-does-google-glass-already-have-a-branding-problem/
Branding started as soon as someone started to sell something that differentiated themselves from others. As soon as people started to come to that vendor for that vendor's particular product, branding was applied. In more recent times, the purpose of branding was to create a lasting impression of your product in the consumer's minds to make your product stand out among its competitors.
Branding iron is employed for branding, pressing a heated metal shape against an object or livestock with the intention of leaving an identifying mark. Buy branding iron, wood branding iron or electric branding iron from LWLeathers today. All custom branding irons are made to high precision by CNC in solid brass.
eating out of the batty
slogans, branding and product naming.
family branding
The main purpose of branding products is to create relatively inelastic demand for the product
Branding Product Performance Product Distribution
Branding is an important activity to be followed in the present market. The product available in the market though might be of the identical nature and process and usage branding gives a different and unique image for the product(company also). A consumer is well informed about the market and available products in the market. he is the king and is at his will. The criterion which brings the consumer towards the product is mainly branding. it represents goodwill and quality of the product. Branding can be categorised under two heads. that which is done by the company. the other is done by a regulating body. both represent the make, standard and quality of the product. There are two approaches used in branding: Out-side-in From customers to offerings In-Side-Out from offerings to customers