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Is product mix and product portfolio is same?
Yes, an organisation with several product line has a product mix (or productportfolio). It consists of all the product lines and items that a particularseller offers for sale. A company's product mix has four importantdimensions:(a) Product mix width: refers to the number of different product lines the company carries.(b) Product mix length: refers to the total number of items the company carries within its product lines.(c) Product mix depth: refers to the number of versions offered of each product in the line.(d)Consistency: refers to how closely related the various product lines are in end use, production requirements, distribution channels, or other way.
What is depth of a product mix?
The depth (assortment) of the product mix refers to the number of product items offered within each line.
What is the definition of the term product mix?
A Product Mix refers to the variety of mixture of products sold, manufactured, or produced by any given corporation or company. The mix in some companies vary more than others.
What is product-policy decision?
Product Policy plays a very significant and crucial role in the product establishment and its growth in the market.The marketer has to keep mind the product policy decision while introducing a product.It acts asa tool in the hands of the marketer.It involves the four majordecisions:1. Individual Product decision-It involves decisions related to product attribute, product branding, product packaging, productlabelingand productsupportservices.2. Product Line decision: It involves decision like ProductProductline stretching and Product Line filling.3. Product Mix Decision-It involves decision like Product mix width, Product mix length, Product depth, Product consistency.4. Product Positioning Decision.
How do you determine the optimal product mix?
Optimal product mix is at that point where net profit from thesales of that product mix is maximum.
Is product mix and product portfolio is same?
Yes, an organisation with several product line has a product mix (or productportfolio). It consists of all the product lines and items that a particularseller offers for sale. A company's product mix has four importantdimensions:(a) Product mix width: refers to the number of different product lines the company carries.(b) Product mix length: refers to the total number of items the company carries within its product lines.(c) Product mix depth: refers to the number of versions offered of each product in the line.(d)Consistency: refers to how closely related the various product lines are in end use, production requirements, distribution channels, or other way.
What is the concept of product mix?
the variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment.
What is depth of a product mix?
The depth (assortment) of the product mix refers to the number of product items offered within each line.
What is the definition of the term product mix?
A Product Mix refers to the variety of mixture of products sold, manufactured, or produced by any given corporation or company. The mix in some companies vary more than others.
What is product consistency and product audit in marketing?
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What is product-policy decision?
Product Policy plays a very significant and crucial role in the product establishment and its growth in the market.The marketer has to keep mind the product policy decision while introducing a product.It acts asa tool in the hands of the marketer.It involves the four majordecisions:1. Individual Product decision-It involves decisions related to product attribute, product branding, product packaging, productlabelingand productsupportservices.2. Product Line decision: It involves decision like ProductProductline stretching and Product Line filling.3. Product Mix Decision-It involves decision like Product mix width, Product mix length, Product depth, Product consistency.4. Product Positioning Decision.
What is product-decision policy?
Product Policy plays a very significant and crucial role in the product establishment and its growth in the market.The marketer has to keep mind the product policy decision while introducing a product.It acts asa tool in the hands of the marketer.It involves the four majordecisions:1. Individual Product decision-It involves decisions related to product attribute, product branding, product packaging, productlabelingand productsupportservices.2. Product Line decision: It involves decision like ProductProductline stretching and Product Line filling.3. Product Mix Decision-It involves decision like Product mix width, Product mix length, Product depth, Product consistency.4. Product Positioning Decision.
What is production decisions?
Product Policy plays a very significant and crucial role in the product establishment and its growth in the market.The marketer has to keep mind the product policy decision while introducing a product.It acts asa tool in the hands of the marketer.It involves the four majordecisions:1. Individual Product decision-It involves decisions related to product attribute, product branding, product packaging, productlabelingand productsupportservices.2. Product Line decision: It involves decision like ProductProductline stretching and Product Line filling.3. Product Mix Decision-It involves decision like Product mix width, Product mix length, Product depth, Product consistency.4. Product Positioning Decision.
What is policy decision?
Product Policy plays a very significant and crucial role in the product establishment and its growth in the market.The marketer has to keep mind the product policy decision while introducing a product.It acts asa tool in the hands of the marketer.It involves the four majordecisions:1. Individual Product decision-It involves decisions related to product attribute, product branding, product packaging, productlabelingand productsupportservices.2. Product Line decision: It involves decision like ProductProductline stretching and Product Line filling.3. Product Mix Decision-It involves decision like Product mix width, Product mix length, Product depth, Product consistency.4. Product Positioning Decision.
How do you determine the optimal product mix?
Optimal product mix is at that point where net profit from thesales of that product mix is maximum.
What is product width?
Product width refers to the number of product lines sold by one company. The product line refers to the same kind of product but falls in same categories products are similar in their main characteristics. for example the products produced by hindustan unilever:soaps,beverages,washing powders etc. soap is one product line and beverages is other. But sum total ofall of these product line is width of product mix.
What are the advantages of having a wide product mix?
advangage of product mix
