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If you looking to create content for a certain marketing plan, I would suggest getting content marketing software like Opentopic (http://opentopic.com/ ). Opentopic will help you with content discovery, content curation, content publishing, content analytics, and newsletter creation.

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9y ago
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3y ago

Copywriting and content marketing both communicate a brand’s purpose, its core values, and its message to intended audiences.

Content marketing refers to the creation of shareable content; whether it’s videos, blogs, social media posts, eBooks, podcasts or print; that brands publish to establish brand awareness, gain trust with an audience, attract new customers, nurture leads and eventually drive sales. The goal of an organization’s content marketing efforts is to create content that customers find useful and entertaining. Content marketing aims to pull potential customers toward your brand by showcasing thought leadership in blog posts, case studies, or social media platforms.

Content marketing deliverables may include:

Keyword research

Editorial calendars

Infographics

Social media

Blog posts

Video

Copywriting includes the creation of original content based on a variety of source material. copywriting is a much more direct form of marketing. It weaves the brand story throughout all content. It communicates with prospects in a way that resonates with their needs, it builds trust, it engages readers, and it works to find a balance between thought leadership and promotional content.

Copywriting deliverables may include:

Brochures and billboards

Social media posts

Landing pages

Ad campaigns

Blog posts

How is copywriting used in content marketing?

Here we’ve shortlisted some basics of good copywriting and how it can get your content visible in the search engine:

Polished Writing Skills: Writing is an art, it’s all about creating engaging content by making complex topics simple, developing an attention-grabbing opener and crafting compelling conclusions by selecting the best vocabulary within a specific context

Strong headlines: Headlines grab the reader’s attention, articulate them what the content is about and persuade them to click.

Keywords Based Content: Thoroughly researching the search volume of the keywords for your topic based on a competitive analysis and knowing how to incorporate them are fundamental to ensuring your content shows up in search results.

Optimize for search engines: SEO copywriting involves more than keywords optimization. Copywriting involved unique content creation that Google assesses as quality content and helps get your pages to appear higher in search results. We consider factors like readable and comprehensive content quality, which further establishes expertise and incorporates quality links

Clear call to action: Content Include clear CTR that compel readers to learn more or stay in touch. CTR has a unique power to convert turning those visitors into paying customers.

Conclusion:

Bottom line is that the credible, upright content connects with consumers and provides most relevant information to them. If it’s done well, content can provide a personalized experience between a brand and its consumers. This is definitely a long-term marketing goal which retain a clearly defined audience — and, ultimately, to drive profitable customer action.

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