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You will see these two terms used throughout this document. A customer is an individual (or group of individuals, company or organization) who may do business with your dealership. They may be retail customer, fleet customers, service customers - or potential customers! A subscriber refers to a customer who purchases product and services and is now entitled to all the services and benefits of the most advanced in-vehicle safety, security and monitoring system on the market today.

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Q: What is the difference between customer and subscriber?
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