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You know how the saying goes that there are no stupid questions? Well, I'm sorry, but this is a stupid question. A plan is imperative to the decision to expend resources on a program, project or campaign. A plan implies that there is an objective, and you have a game plan to reach it. If you don't have that, there's not much point to PR.

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14y ago
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12y ago

Good public relations are needed to maintain a good relationship with your current clients and also to set an example for any future ones

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Q: What is the importance of a public relations plan to public relations practice?
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