Nike, one of most respect brand in footwear industry through the world. It reaches to maximum no. of people through strong brand endorsement.
Lets check 4 p's of marketing:
Product: It have all range of products from kids, gals, mens, walker shoes, etc. Initially they faced problem as they were targeting only sports persons, however very soon revised their strategy as they observed Indian more to wear Sports shoes when they wear causals (Jeans, etc.) other than sports
Promotion: During event such as school opening time, holdings, events, etc. Their main promotion strategy for any particular country is to endorse their brand with very strong brand personality like Tiger Woods, etc.
Price: They are positioning themselves in terms of quality, technology, etc. so definitely will charge premium charges.
Place: Previous it is observed that nike as other company were selling footware through channel partners. We usually purchase shoes from shop when it is need. However looking growth of India retail industry, they try to reach 'n' no. of consumers to know their needs betters, and develop their product accordingly. At the same time they can increase their prospect and real customer by making them FEEL --> DP ---> LEARN buying behaviour.
For more queries,
Yogesh Agrawal
yogesh.agr@rediffmail.com
No answer... This question is wrong...
Nike uses a large amount of advertising and marketing to sell their athletic products. To sustain relevance the company responds to trends quickly.
Nike's obvious ability to get top athletes of the generation to be their spokesperson is a great marketing skill. Take for example when Michael Jordan was for Nike. People loved MJ and wanted to be just like him. Kids wanted everything Nike because Jordan wore everything Nike. Also, by having big named athletes endorse Nike, the athletes are able to make their own shoes, clothing line, etc. making more money for Nike.
Nike is a big name shoe company. They market strategy partners by sell and making shoes and making a profit.
A marketing strategy is the planning and deployment methods used to obtain customers for an organization. The marketing strategy involves segmenting and targeting which markets will be most beneficial to an organization and then marketing to those markets. The marketing strategy involves the planning of company positioning as well.
Nike's latest global marketing strategy is to sell directly to the consumer with emphasis on their Cole Haan, Hurley, and Converse lines. This is expected to remain their strategy within the market until the end of 2015.
Vodafone's marketing aim in the India is to retain market leadership.
No answer... This question is wrong...
"http://wiki.answers.com/Q/What_is_the_marketing_strategy_of_Reebok_in_India"
Your question is directed to "India", and therefore I suggest you try using online marketing sites related to India.www.eindiabusiness.comwww.viewmemo.com/India/index.phpwww.indiamart.comwww.tradeindia.com
Nike uses a large amount of advertising and marketing to sell their athletic products. To sustain relevance the company responds to trends quickly.
Differentiate between marketing policy and marketing strategy
Nike's success may be attributed to several factors, key is their marketing strategy of celebrity endorsements. They are constantly innovating their product line and stay true to their mission statement.
Nike's obvious ability to get top athletes of the generation to be their spokesperson is a great marketing skill. Take for example when Michael Jordan was for Nike. People loved MJ and wanted to be just like him. Kids wanted everything Nike because Jordan wore everything Nike. Also, by having big named athletes endorse Nike, the athletes are able to make their own shoes, clothing line, etc. making more money for Nike.
Nike is a big name shoe company. They market strategy partners by sell and making shoes and making a profit.
A marketing strategy is the planning and deployment methods used to obtain customers for an organization. The marketing strategy involves segmenting and targeting which markets will be most beneficial to an organization and then marketing to those markets. The marketing strategy involves the planning of company positioning as well.
handsome marketing mix strategy?