to process order faster and with more accuracy
to improve customer relationship
to standardize customer service quality
to be able to see the sales trend
to be able to allocate budget smartly
Almost all companies use some type of marketing information system. Successful companies use the systems to gather data for industry trends, customer behavior, and other reasons.
The most popular marketing information system is the marketing information system that is the most widely used. This system is used widely due to its popularity.
Problems that are likely to confront management in introducing for the first time a system of integrated marketing communication planning in a non-marketing oriented organisation
marketing information is looking for more resources and intelligence is the know how
what are methods of collecting information with in Marketing Information system
the role of internal records in marketing information system
explain the functions of marketing information system?
facilitates marketing planning and control
A marketing information system is a system that collects and analyzes market data. It then reports the useful data and distributes it to managers on a regular basis, giving them the correct information when they require it.
A marketing information system is a continuous process of collecting, analyzing, and distributing data relevant to marketing decision-making within a company. Marketing research, on the other hand, involves specific studies conducted to gather information on market trends, customer preferences, and competitor analysis to help in making strategic marketing decisions. In essence, marketing research is a component of a marketing information system.
explain the functions of marketing information system?
how information system play an important role in following departments finance, marketing,HRM and production management