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What is the relationship among market segmentation and target marketing?
Wiki User
∙ 14y ago
Market segmentation is the process of dividing a market into distinct subsets that behave in the same way or have similar potential for your product/service. Segmenting is done by Demographics (age, sex, income, race, etc.), geographics (international, city, state, national, climate, etc.), psychographics (personality, lifestyle, political party, etc.), behavioral characteristics (consumption status, brand loyalties, shopping habits, etc.) , and by sought after benefits that can better the lives of your segmented market with your product/service. Through this process you are able to target market to the specific segmented market fit for your product/service.
Wiki User
∙ 14y ago
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What is the concept of market segmentation and target marketing and their use in developing marketing strategy?
brake down a product into group and offer to the public which want the product
What are the real value of marketing research and marketing information and how that value is attained?
The real value of marketing research is in the efficiency of advertising dollars. Marketing research can help to determine the proper market segmentation, target market, and pricing for products.
What is the importance of market segmentation?
From a marketing perspective, it is used to define your primary target market(s). It also helps you to identify your potential customer(s) very easily.
Can target market selection be done before market segmentation?
Type your answer here... No
The purpose of Market Segmentation?
Market segmentation is a strategic approach used by businesses to divide a heterogeneous market into smaller, more manageable segments based on common characteristics. By identifying distinct segments within their target market, businesses can develop tailored marketing strategies and offerings to better meet the needs and preferences of each segment. This allows companies to maximize their marketing effectiveness, improve customer satisfaction, and gain a competitive advantage in the marketplace.
What is the relationship among market segmentation?
The relationship among market segmentation is that market segmentation is to identify the group of people most likely to become customers. In order to develop a clear picture of their target market, businesses create a customer profile.
What is the concept of market segmentation and target marketing and their use in developing marketing strategy?
brake down a product into group and offer to the public which want the product
Why is market segmentation importent?
Market Segmentation is important because without it the business will not find the correct target audience
What are the real value of marketing research and marketing information and how that value is attained?
The real value of marketing research is in the efficiency of advertising dollars. Marketing research can help to determine the proper market segmentation, target market, and pricing for products.
Why is market segmentation needed?
Market segmentation is needed because it helps the marketers to develop new marketing strategies. It also helps the marketers to look at a wider target audience to make their plans more appropriate.
What is the importance of market segmentation?
From a marketing perspective, it is used to define your primary target market(s). It also helps you to identify your potential customer(s) very easily.
What do you think of desegmentation versus segmentation?
Segmentation is a marketing strategy involving taking a broad target market and dividing them up into subgroups and designing marketing techniques to fit each group. This is far more expensive than desegmentation but may not be as effective in the long-term.
Can target market selection be done before market segmentation?
Type your answer here... No
The purpose of Market Segmentation?
Market segmentation is a strategic approach used by businesses to divide a heterogeneous market into smaller, more manageable segments based on common characteristics. By identifying distinct segments within their target market, businesses can develop tailored marketing strategies and offerings to better meet the needs and preferences of each segment. This allows companies to maximize their marketing effectiveness, improve customer satisfaction, and gain a competitive advantage in the marketplace.
What is concept of market segmentation?
market segmentation is dividing the market into groups of people who have similar needs and similar characteristics so that you can choose your target market from those groups...
What is the concept of market segmentation?
market segmentation is dividing the market into groups of people who have similar needs and similar characteristics so that you can choose your target market from those groups...
What has the author Barbara Bellman Alpern written?
Barbara Bellman Alpern has written: 'Case studies in niche marketing' -- subject(s): Consumer behavior, Market segmentation, Case studies, Medical care, Marketing, Target marketing
