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The type of segmentation used is Geographic

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Q: What segmentation variables are typically used by airlines?
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What is marketing Segmentation targeting?

Simply put, Marketing Segmentation is understanding your customer and putting them into categories or groups. In the past, marketers have used Demographic and Transactional data to segment. Once you have segmented, you can effectively target the messages delivered. The challenge has been the limitations on how many variations in a message can be effectively sent. In print media this is typically very few (but increasing).The number of message variables is practically infinite in Digital Marketing, which delivers both a new opportunity and challenge - to go beyond demographic, transactional and even psycographic data in segmentation. There are some interesting ideas here that relate to Social Media...


The three psychographic dimensions most commonly used in market segmentation are?

"Marketers sometimes uses psychographic variables, such as personality characteristics, motives, and lifestyles, to segment markets." -Pride & Ferrell: Foundations of Marketing 5th Ed., Pg. 129


How has GM used the major segmentation variables for consumer markets in segmenting the SUV market?

General Motors do this by determining the typical SUV driver or purchaser. They then tailor their marketing program towards these consumers, taking into account factors such as age, gender and disposable income.


Which of the following is the most frequently used method of market segmentation?

Demographic - Confirmed


How would you use segmentation approach to improve your marketing efforts?

You would use segmentation to better understand a niche and how to market to them more effectively for a particular product. If one product can appeal to many for different reasons but you want to create more personalized advertisements for each demographic, then segmentation is helpful. Segmentation is most commonly used in Radio Advertising and Direct Marketing. Technology is bringing segmentation closer with cable television as both marketers and consumers demand more personalized communication.

Related questions

What segmentation bases are typically used by airlines?

geographic segmentation


What is the RAM used in airliens?

The RAM used in airlines is typically around 1500. However, it will vary depending on the size of the actual airplane.


Give some examples of segmentation categories that can be used to identify your customers?

give some exemples segmentation categories that can be used to identify your customers


What is marketing Segmentation targeting?

Simply put, Marketing Segmentation is understanding your customer and putting them into categories or groups. In the past, marketers have used Demographic and Transactional data to segment. Once you have segmented, you can effectively target the messages delivered. The challenge has been the limitations on how many variations in a message can be effectively sent. In print media this is typically very few (but increasing).The number of message variables is practically infinite in Digital Marketing, which delivers both a new opportunity and challenge - to go beyond demographic, transactional and even psycographic data in segmentation. There are some interesting ideas here that relate to Social Media...


What does segmentation concerning humans mean?

The term human segmentation is used for the technique of seperating individuals from a crowd in images, videos and related computer based applications. Human segmentation is a special branch of image segmentation. The goal is usually to provide data which is better and easier to analyze.


The three psychographic dimensions most commonly used in market segmentation are?

"Marketers sometimes uses psychographic variables, such as personality characteristics, motives, and lifestyles, to segment markets." -Pride & Ferrell: Foundations of Marketing 5th Ed., Pg. 129


What are the basics of segmentation?

There are three basics of market segmentation used to define your target market. Those three basics are location, client profiles and human factors.


How has GM used the major segmentation variables for consumer markets in segmenting the SUV market?

General Motors do this by determining the typical SUV driver or purchaser. They then tailor their marketing program towards these consumers, taking into account factors such as age, gender and disposable income.


Which of the following is the most frequently used method of market segmentation?

Demographic - Confirmed


What Aircraft are used by airlines?

the planes usually used by airlines are the Boeing 747 to 787 or airbus a300-380


What graph is used to compare two variables?

A line graph is used to compare two specific variables.


whose variables are also known as global variables?

The variables which are declared outside the main() function is known as global variables and they can be used anywhere in the program. And, the variables which used declare inside the main() function is known as local variables and they can be used inside the main() function only. Example: #include<stdio.h> #include<conio.h> int x,y; // global variables void main() { int a,b; // Local variables ------------ ---------------------- --------------------- getch(); }