A couple of people come to mind: One is Philip Kotler, a scholar, author, and consultant who has written hundreds of books, book chapters, papers, and articles on the subject of marketing.
Another is Edward Bernays, who is more frequently referred to as the "father of public relations." However, many of the strategies and techniques that Bernays pioneered had a clear impact on modern marketing.
phillip kotler
Philip Kotler
Philip kotler
Father of Services Marketing - Prof. Dr. Philip Kotler.Whereas, Zeithaml, Parasuraman & Berry had equally contributed in the field of Services Marketing, with the Services Gap theory a.k.a. SERVQUAL.
Charles Coolidge Parlin
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Content Marketing SEO (Search Engine Optimization) SMM (Social Media Marketing) Paid Advertising Email Marketing Instant Message Marketing Affiliate Marketing Influence Marketing Mobile Marketing Video Marketing Audio Marketing Virtual Reality Marketing
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Non traditional marketing is a very effective form of marketing. There are many types of non traditional marketing. Five types of non traditional marketing are seminars, stealth marketing, stunt marketing, events, and people or joke marketing.
There is absolutely no relationship between marketing and marketing communication, however the relationship between marketing and marketing communication is far stronger than the relationship between marketing and marketing intelligence!!!!
The 5 types of non-traditional marketing: 1.) Person Marketing 2.) Place Marketing 3.) Cause Marketing 4.) Event Marketing 5.) Organization Marketing
Service marketing is a smaller field of marketing. Service marketing covers all goods and commerce in the marketing field.