Most corporations have millions of dollars invested in their public image and would rather not be associated with the questionable tactics that some front groups employ. Instead, they give money to front groups to let them do the "dirty work" while the corporate brand image remains clean. In addition, the largest players in some industries know that they have acquired bad public images ("dirty energy," "factory farms"), and their credibility has suffered. So they create a front group that claims to represent consumers, taxpayers, or some other group of "little guys" with whom the public can sympathize.
The public has also become skeptical of industries when it comes to science. For example, the Tobacco Institute once notoriously worked to distort the science regarding smoking and health. This tactic effectively delayed changing public policy regarding tobacco for decades. Industry now creates front groups to make their scientific claims more palatable.
One way industries attempt to shape public opinion is by forming a group that appears to benefit the public. Although they are funded by powerful industries, these groups often claim to represent consumers or some other sympathetic constituency. Some front groups have a broad agenda, such as pushing industry-friendly science. Others are formed to lobby or conduct public relations on a specific policy for a limited time. The tactics of these groups are designed to hide their true agenda and funding. Representatives of front groups often write editorials or appear as experts on television without disclosing their conflict of interest.
Front groups seek to control public opinion. Front groups are often created in direct response to criticism being leveled at an industry or product. Instead of fixing the problems, industry's response is often to change the way these problems are talked about, to downplay them, to discredit critics, and otherwise make the problems disappear from public discourse.Front groups accomplish this goal by using propaganda and disinformation. Specific tactics include:Astroturfing: Front groups can create a fake "grassroots" campaign to pretend that their front group represents the little guy. The astroturf campaign aims to make the public feel like the front group is on the public's side and that the public's interests are being attacked by government and "the elite."Shooting the messenger: Front groups can discredit critics by mocking them, calling them names like "nannies" and "extremists" and otherwise marginalizing them.Buying science: Front groups can pay for research, hire scientific experts as spokespeople, and place science stories in the media, all without disclosing their conflict of interest.Fearmongering: Front groups can prey on people's fears, especially in relation to their economic security. For example, they can say that a policy will result in higher gas prices or job losses.
advertising refers to paid form of communication while publicity refers to an unpaid form. advertising is carried out for specific segmented groups while publicity involves for all groups.
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Consumer Industries are the industries which produce goods for the consumption of the people at large scale. The Delhi milk scheme is the example of consumer industries.
One way industries attempt to shape public opinion is by forming a group that appears to benefit the public. Although they are funded by powerful industries, these groups often claim to represent consumers or some other sympathetic constituency. Some front groups have a broad agenda, such as pushing industry-friendly science. Others are formed to lobby or conduct public relations on a specific policy for a limited time. The tactics of these groups are designed to hide their true agenda and funding. Representatives of front groups often write editorials or appear as experts on television without disclosing their conflict of interest.
The plural possessive form is industries'.
independent industries
It groups establishments into industries according to their primary economic activities
classify manufacturing industries into two groups on the basis of sources of raw materials used
all of the groups, agencies, and organizations that create media texts
The possessive form of the plural noun industries is industries'.Example: Many industries' management takes responsibility for their impact on the environment.
They form organ systems.
small scale industries
Tata industries tamilnadu
groups of different kind of tissue combine to form organs
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