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What are the tactics of front groups?

Updated: 9/23/2023
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SaletteAnnAndrews

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11y ago

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Front groups seek to control public opinion. Front groups are often created in direct response to criticism being leveled at an industry or product. Instead of fixing the problems, industry's response is often to change the way these problems are talked about, to downplay them, to discredit critics, and otherwise make the problems disappear from public discourse.

Front groups accomplish this goal by using Propaganda and disinformation. Specific tactics include:

  • Astroturfing: Front groups can create a fake "grassroots" campaign to pretend that their front group represents the little guy. The astroturf campaign aims to make the public feel like the front group is on the public's side and that the public's interests are being attacked by government and "the elite."
  • Shooting the messenger: Front groups can discredit critics by mocking them, calling them names like "nannies" and "extremists" and otherwise marginalizing them.
  • Buying science: Front groups can pay for research, hire scientific experts as spokespeople, and place science stories in the media, all without disclosing their conflict of interest.
  • Fearmongering: Front groups can prey on people's fears, especially in relation to their economic security. For example, they can say that a policy will result in higher gas prices or job losses.
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Q: What are the tactics of front groups?
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What are front groups?

One way industries attempt to shape public opinion is by forming a group that appears to benefit the public. Although they are funded by powerful industries, these groups often claim to represent consumers or some other sympathetic constituency. Some front groups have a broad agenda, such as pushing industry-friendly science. Others are formed to lobby or conduct public relations on a specific policy for a limited time. The tactics of these groups are designed to hide their true agenda and funding. Representatives of front groups often write editorials or appear as experts on television without disclosing their conflict of interest.


Why do industries form front groups?

Most corporations have millions of dollars invested in their public image and would rather not be associated with the questionable tactics that some front groups employ. Instead, they give money to front groups to let them do the "dirty work" while the corporate brand image remains clean. In addition, the largest players in some industries know that they have acquired bad public images ("dirty energy," "factory farms"), and their credibility has suffered. So they create a front group that claims to represent consumers, taxpayers, or some other group of "little guys" with whom the public can sympathize. The public has also become skeptical of industries when it comes to science. For example, the Tobacco Institute once notoriously worked to distort the science regarding smoking and health. This tactic effectively delayed changing public policy regarding tobacco for decades. Industry now creates front groups to make their scientific claims more palatable.


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What are front groups?

One way industries attempt to shape public opinion is by forming a group that appears to benefit the public. Although they are funded by powerful industries, these groups often claim to represent consumers or some other sympathetic constituency. Some front groups have a broad agenda, such as pushing industry-friendly science. Others are formed to lobby or conduct public relations on a specific policy for a limited time. The tactics of these groups are designed to hide their true agenda and funding. Representatives of front groups often write editorials or appear as experts on television without disclosing their conflict of interest.


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Why do industries form front groups?

Most corporations have millions of dollars invested in their public image and would rather not be associated with the questionable tactics that some front groups employ. Instead, they give money to front groups to let them do the "dirty work" while the corporate brand image remains clean. In addition, the largest players in some industries know that they have acquired bad public images ("dirty energy," "factory farms"), and their credibility has suffered. So they create a front group that claims to represent consumers, taxpayers, or some other group of "little guys" with whom the public can sympathize. The public has also become skeptical of industries when it comes to science. For example, the Tobacco Institute once notoriously worked to distort the science regarding smoking and health. This tactic effectively delayed changing public policy regarding tobacco for decades. Industry now creates front groups to make their scientific claims more palatable.


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