answersLogoWhite

0

Why market is segmented?

Updated: 9/16/2023
User Avatar

Wiki User

14y ago

Best Answer

If the market is segmented the organization can clearly identify the targeted market, and also it is possible to allocate or concentrate the organizations resources to the target market, and through which the organization can maximize the profit.

User Avatar

Wiki User

14y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: Why market is segmented?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Continue Learning about Marketing

How market for soft drinks might be segmented?

it may be segmented into age catagories (e.g, juice boxes for children) or even different income groups, (products that are accosiated with high income, such as appletiser comepared to regular cola)


What is market segmentation of services?

Market segmentation is the process of targeting groups of individuals who are similar to each other. Markets are then segmented to reach the different target groups based on the needs of the those groups.


What is the relationship among market segmentation and target marketing?

Market segmentation is the process of dividing a market into distinct subsets that behave in the same way or have similar potential for your product/service. Segmenting is done by demographics (age, sex, income, race, etc.), geographics (international, city, state, national, climate, etc.), psychographics (personality, lifestyle, political party, etc.), behavioral characteristics (consumption status, brand loyalties, shopping habits, etc.) , and by sought after benefits that can better the lives of your segmented market with your product/service. Through this process you are able to target market to the specific segmented market fit for your product/service.


How can the market be segmented on the basis of climate?

yes, we can segment market on the basis of climate . like in cool areas there will is very less or no sale of Summer cloths or thin shirts, due to cold climate, so for cloth manufacturing industry , care should be taken while segmentation that either the climate of that region matches your cloth quality and cloth specialty .like in cold areas there is more sales of moisturising creams , face creams, cosmetics, and drinkables (less consumption of coldrinks) , etcso market can be segmented on the basis of the climate of that region.


Explain the difference between the terms segmentation and targeting?

When you decide on which criteria to segment the market i.e. demographic,physographic,geographic etc ,segmentation phase is over. On analyzing the segmented market, when you decide which segment to actually offer you product/service ,you have finished targeting. manishmakhija69@gmail.com for comments

Related questions

Can we assume Europe as a uniform market or a segmented market and Why?

== ==


How have British sports segmented the sports market?

HAHA!


Epigenetic Therapeutics Market?

This report is a comprehensive study of the global market for epigenetic therapeutics. It describes the Epigenetic Therapeutics Market, which is segmented by product type and region.


Patient Portal Market?

In this report, the market has been segmented based on type, deployment type, end user and geographic region.


Example for segmentation in marketing plan?

The market can be segmented many different ways, for example it can be segmented by gender, age, income group, living style of people, by religion, or by culture, etc.


Environmental Test Chamber Market?

In this report, the market has been segmented based on type, industry, and geography. The report provides an overview of the global Environmental Test Chambers Market and analyzes market trends.


What is targets target market?

Target marketing is when you market to a specific demographic or geographic segmented group by gender, age, industry, nationality, religion, etc.


What has the author Chester A Swenson written?

Chester A. Swenson has written: 'Selling to a segmented market' -- subject(s): Consumer behavior, Consumers' preferences, Lifestyles, Market segmentation


How whirlpool segmented its market?

Whirlpool manages some strong brands that have developed market and that has created a unique brand in many countries and regions. Whirlpool segmentedÊÊits market mainly based on the price and capacity.


How market soft drink might be segmented?

it may be segmented into age catagories (e.g, juice boxes for children) or even different income groups, (products that are accosiated with high income, such as appletiser comepared to regular cola)


How market for soft drinks might be segmented?

it may be segmented into age catagories (e.g, juice boxes for children) or even different income groups, (products that are accosiated with high income, such as appletiser comepared to regular cola)


What is market segmentation of services?

Market segmentation is the process of targeting groups of individuals who are similar to each other. Markets are then segmented to reach the different target groups based on the needs of the those groups.