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The ability to recognize and distinguish among horizontal, inter type, vertical, and channel system competition as well as an appreciation of the often global scope of competition are crucial for developing an on-target analysis and strategy.

The sociocultural environment pervades virtually all aspects of a society. Marketing patterns (and particularly the structure of marketing channels) are therefore also influenced by the sociocultural environment within which they exist.

Many marketers often need to assess the population culture and norms thoroughly to be able to see what distribution channel will get the product to their target market.

Although this culture is rapidly changing in Trinidad and Tobago, particularly among person 45 yrs old and younger, it was culturally appropriate to always provide financial services by personal selling.

15 years ago, anyone trying to sell insurance over the phone or via the internet would have most likely been unsuccessful and considered culturally inappropriate.

Because of the culture the distribution of the product/service had to be maintained by personal selling

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Curtis Strite

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Q: Why Marketing channels reflects the sociocultural enviironments within they exist?
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What are the examples of counter marketing?

Counter marketing attempts to permanently reduce the demand for a product in a way that many times reflects poorly on the product itself. An example is tobacco, which has been shown to be bad for health. Counter marketing is also used in political campaigns to reduce the number of people who vote for the opposing candidate.


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Related questions

What are the examples of counter marketing?

Counter marketing attempts to permanently reduce the demand for a product in a way that many times reflects poorly on the product itself. An example is tobacco, which has been shown to be bad for health. Counter marketing is also used in political campaigns to reduce the number of people who vote for the opposing candidate.


What is 'value and satisfaction' in marketing?

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